The Government of Saskatchewan says a national advertising campaign to raise awareness of law enforcement opportunities in Saskatchewan has generated significant interest across Canada.

The Ministry of Community Safety says in approximately five weeks, the “In Saskatchewan, it all lives here” campaign raised awareness of the diverse career opportunities available in policing and law enforcement throughout the province, while showcasing Saskatchewan as a great place to build a career and raise a family.

According to the numbers generated by the government there were nearly 14 million impressions across multiple digital platforms;1.7 million complete video views; more than 114,000 clicks and 94,000 website visits to Saskatchewan.ca/serve-here, with 90 per cent identified as new users; and more than one million users reached outside Saskatchewan through Facebook and Instagram, with the highest engagement coming from Ontario, followed by British Columbia and Alberta.

In a news release Saskatchewan Marshals Service Chief Marshal Robert Cameron said, “There has never been a better time to pursue a career in policing and law enforcement in Saskatchewan.”