The entity, which for a short period of time was rebranded as Experience Regina has opted to become Tourism Regina again. Regina Exhibition Association Limited, which manages tourism promotion in that city, says the old name will continue until a possible new brand is identified. When the organization announced the new branding, there were complaints of sexism with some of the slogans, including the old joke that they city’s name rhymes with fun. A third-party review will be conducted, looking into the rebrand and the campaign.