A couple of interesting articles caught my eye during weekday lunch hour reading.   One piece from Monday was titled, “Biden and Trump pour big money into AM/FM as Radio proves vital”.   The reasoning behind President Joe Biden’s multi-million-dollar radio advertising push in battleground states is to “meet voters where they are”.   The push comes as Donald Trump also turns to the reach of FM and AM.    The other piece I read was titled, “Neilsen study spotlights AM/FM Radio’s importance in political advertising”.   A recent Neilsen report focuses on how not only how video media disruption has made it tougher for traditional TV to reach voters, but how AM/FM radio is equipped to compensate for that loss.  The report shows radio’s audience is significantly more ad friendly than broadcast or cable tv which bodes well for the medium as more political ads hit the airwaves.  They use an expression, “sticky” ad environment, meaning the majority of AM/FM listeners only occasionally, or never, skip ads when they hear them on the radio.   They say, “current political campaigns that aren’t using radio are willingly leaving voters on the table”.   I like those expressions, “sticky ad environment” and “leaving voters on the table”.   They say a picture is worth a thousand words, but words can create a lot of pictures. 

That’s Coffeetalk.  I’m Vic Dubois.