An agreement was reached between WestJet and the Air Line Pilot Association that allows the WestJet Group to begin the integration of Swoop.
Swoop is a low-cost airline that will be operating within WestJet until December 31, 2026. The airline expects a full integration of Swoop into its mainline operations by the end of October 2023. Employees working for Swoop with also be moved to WestJet.
With the integration, instead of only 16 aircrafts offering ultra-affordable travel options, all 180 of WestJet’s aircrafts will be able to serve the ultra-low-cost market. WestJet CEO Alexis von Hoensbroech says the Swoop business model teaches valuable lessons in providing affordable and reliable travel, and the integration will allow the airline to serve a wider spectrum of guests.