The Federal Government and Indigenous Tourism Association of Canada are working together in hopes of taking advantage of a burgeoning market. Canada’s Minister of Tourism and Official Languages told the International Indigenous Tourism Conference in Saskatoon Asian and European travelers want the Indigenous experience. Melanie Jolie’s address and fireside chat with delegates included statistics from a survey of foreign tourists. She said two-thirds from France and half of German travelers want to experience Canadian Indigenous culture. Jolie pointed out about 33-percent of South Korean and Chinese who travel abroad expressed the same interest which is significant considering one-in-five international tourists are from China. She feels the uniqueness of Canadian Indigenous culture ranging from stories to cuisine gives Canada an advantage and will help break down travel barriers like the long overseas distances. The minister is also confident working together will advance the cause of reconciliation.